Latest Blog Entry
Apr 26, 2009 SEO News
Here’s a quick post which i felt was nessecary. The post relates to a company called Google-Resell and an expose published on the Mirror website this week. I’ve taken the liberty of highlighting the important bits below:
If a sales rep from an outfit called Google Re-sell calls and offers to improve your website’s Google traffic, you’d be forgiven for thinking the caller might actually be from Google.
You’d be wrong. Google Re-sell is a name used by a firm called Sphere Marketing run by habitual conman Graeme Ross.
He first featured in this column in 2001 with an advertising scam that preyed on hard-working firms. Now he’s got a team of coldcallers who spout a line about how they can help more clients find your business website. Read More..
Recent Entries
Apr 23, 2009 Google, SEO
Here’s a post i dropped at Seoers.org on the subject of how clever Google really is. If you believe some people they see all, no all. If you believe others they don’t know diddly squat about most things. When you look at the SERPs you can certainly see why as there are plenty of examples where spam sites are kicking arse.
The reason I asked this question was in response to this post from Danny Sullivan about helping your SEO efforts by buying up old domains. I don’t agree with some of the points he makes and I think most of it’s a case of hear say and speculation but it did prompt me to ask the question; how clever is Google really? Read More..
Mar 12, 2009 Online Music Marketing, YouTube
If any of you listen to music on YouTube then you may have noticed a reoccurring problem in the last few days. YouTube were forced to remove all music videos from the view of UK audiences by yesterday, in compliance with PRS (Performing Rights Society) requirements. YouTube have been unable to come to an arrangement with PRS, who collect royalties on behalf of UK artists, regarding the renewal of their current PRS licence; which ended on Tuesday.
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Feb 17, 2009 Online Music Marketing, YouTube
For a while now I’ve been spending a lot of time using YouTube to find music that I don’t own, or even tracks that I just can’t find anywhere else! In fact, for a while now most of the music I play is coming straight from an on-line source; whether this be YouTube, MySpace, Last.fm, Beatport, FaceBook, The BBC etc… You get the point anyway!
But one thing I’d always struggled with is the lack of continuity in what I’m listening to, especially with YouTube as I always had to flick to the next track. The solution was staring me in the face. It was a simple feature of YouTube that I’d been missing, the playlist [http://www.youtube.com/watch?v=fpFDzBOKp34]! YouTube regulars will probably be cursing me now and labelling me a pebble for such an over sight! Read More..
Feb 16, 2009 SEO, SEO News, Travelling Seos
Here’s a little something I set-up today, sort of like an answer to an apparent demand but also as a training exercise in using Ning. Here’s the wiki explanation of Ning. So for my first experiment with setting up a social network using Ning I’d like to introduce Travelling SEOs!!! The main idea came from a thread at WPW concerning the implication of conducting SEO whilst on the road, abroad or locally. I was surprised by the feedback the thread received and came to the conclusion that a Ning group could be quite doable with that level of interest.
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Feb 15, 2009 Internet Marketing, Link Building, SEO, Wordpress
This was a comment in reply to my keyword research and optimisation post. The comment raised some interesting points about building links and traffic with minisites. I felt it deserved it’s own post. Read More..
Feb 15, 2009 Internet Marketing
Here’s an interesting little campaign by CompareTheMarket. These guys seem to be trying out a little social media, viral stuff! The main premise is that a Russian meerkat named Aleksandr Orlov, stick with me, has somehow managed to get himself into a predicament with CompareTheMarket due to his similarly named site; CompareTheMeerkat.com, a dating site for meerkats! What they were smoking when they thought up this crazy scheme I do not know but one thing’s for sure. It sounds crazy but it just might work. Here’s the advert: Read More..
Feb 9, 2009 Keyword Research, SEO
Here’ some quotes from a thread discussion keyword research over at SEOers.org that I thought people might find interesting. Ill be posting more about keyword research in the coming weeks.
The thread is focusing on how I go about deciding levels of competition for different keywords and which ones I target first: Read More..
Feb 1, 2009 Google, Musings
I did a search of my name (mattinertia search) on Google the other day and was shocked to see that my WebmasterWorld profile is number one for the search. The other site above me is some rapper guy?
So I checked out the WebmasterWorld profile page and it has a PR of two and a lot more the domain is bound to have more trust so yeah… It’s not that surprising. I added a link to this site from the page so it should resolve itself soon. Watch this space!
Feb 1, 2009 Google, Internet Marketing, Site Design
One free tool that often gets over looked by webmasters is the Favicon [http://en.wikipedia.org/wiki/Favicon]. The Favicon is a great way to make your website stand out amongst the lists that social book marking sites (such as delicious) let you populate. I for one have huge lists of book marks and the Favicon has become the thing I look for to identify the link.
As well as book mark lists the Favicon is being implemented in other areas as well. Google have recently experimented with Favicons next to search results [http://www.marketingvox.com/google-tests-site-favicons-in-select-search-results-042938/]. I don’t see any reason for them not to implement this at some point so be prepared for Favicon fever as people explore the stats relating to how certain Favicons perform.
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