This was a comment in reply to my keyword research and optimisation post. The comment raised some interesting points about building links and traffic with minisites. I felt it deserved it’s own post. Something which I’ve begun to look at lately is the concept of creating mini satellite sites on behalf of clients, who don’t always have a large...

Here’s an interesting little campaign by CompareTheMarket. These guys seem to be trying out a little social media, viral stuff! The main premise is that a Russian meerkat named Aleksandr Orlov, stick with me, has somehow managed to get himself into a predicament with CompareTheMarket due to his similarly named site; CompareTheMeerkat.com, a dating site for...

One free tool that often gets over looked by webmasters is the Favicon [http://en.wikipedia.org/wiki/Favicon]. The Favicon is a great way to make your website stand out amongst the lists that social book marking sites (such as delicious) let you populate. I for one have huge lists of book marks and the Favicon has become the thing I look for to identify the link. As...