How to use Squidoo for Link Building – Part 1

What is Squidoo?

This is the first of what will no doubt be many post about my adventures in Squidoo land!

So, for a while now i’ve been meaning to check out Squidoo. I’ve heard a lot of other people go on about it for various reasons, one being “do follow” links! As some of you know, finding a site where you can create your own content with links that are “dofollow” (i say “dofollow” but what i really mean is links which dont have nofollow attributes) is becoming a lot harder. Most Web 2.0 sites are very cautious about unsolicited links and add the nofollow to all outbound links by default. But Squidoo seem to be one of those sites which aren’t adopting the same stance.

Squidoo is a free to use, user supplied reference/information site where you can add pages about anything you want (within reason)! You then have the usual array of social interaction that you get with most social media applications; this being the option to make friends (or “become a fan of” in Squidoo terms), join related groups, comment on other peoples contributions etc.

My First Squidoo Contribution

I started off by creating a page (or “lenses” in Squidoo lingo) for a client of mine who supplies heat pumps. In the months that I’ve worked with this particular company I’ve learnt quite a lot about heat pumps and there various differences so I figured I’d create a page with a detailed analysis of the different types of heat pump that are available. I find it easier to write content in Word before hand and then copy and paste. You can just write straight into the Squidoo WYSIWIG but its always good to have an off-line copy of content you write!

The interface of Squidoo is fairly easy to get used to. You start off with your title and then add content to various other modules. If you want to add more modules you can and these vary from a simple text field to intergrated Amazon listings. I wont go into the Squidoo interface with a fine tooth comb because it really is simple to use. Some of the key links do get a bit lost in the design but if you keep your eyes peeled you’ll find everything you need.

In the next part I’ll show you what to do with the lens once it’s finished…